Topshop Opens in Knightsbridge

Topshop Opens in Knightsbridge

While Kate Moss, Daisy Lowe, Eva Herzigova and even Madame Anne Wintour (specially flown in for the occasion)

may have sipped champagne and VIP-shopped the night away at Wednesday night gala opening of Topshop's latest conquest













Published - 26 May 2010

Topshop Opens in Knightsbridge

 

Entrance on the corner of on the corner of Lancelot Place and Brompton Road

 

While Kate Moss, Daisy Lowe, Eva Herzigova and even Madame Anne Wintour (specially flown in for the occasion)

may have sipped champagne and VIP-shopped the night away at Wednesday night gala opening of Topshop's latest conquest, i.e. Brompton Road, yours truly along with the mere mortals of our industry had the even more prestigious invite to come scope out the store first thing pre-gala Wednesday morning. Who needs champagne and Anna Wintour when there's breakfast canapes about? Although whatever PR decided that since the words "blogger" and "breakfast" both begin with the letter "b" and that somehow we'd be beside ourselves at invites bearing the alliterating tagline should know that most of us are cyber vampires who prefer not to leave our laptops until cover of darkness. But back to the matter at hand, this breakfast was not one to be scorned as it came complete with license to roam free around this never-again-to-be-this-empty retail space and a special 40% discount.

 

 

The new store is 14,000 square feet and three stories of pure High Street heaven. The pickings are slightly more edited than the hulking Oxford Circus flagship, and Kate Moss and the rest of the designer collaborators (as well as Topshop Boutique) are all given their separate section of the first floor. There's a huge Kurt Geiger corner in the basement, but other than the footwear and Freedom jewellery, the Knightsbridge Topshop has no other concessions. The personal shopping team was out in full force to give us guided tours of the new space, and, an exceptionally friendly bunch, they promise to offer the most pristine of assistance for those agoraphobic customers who love to shop the Top but suffer panic attacks upon crossing the threshold of the Oxford Circus, well, circus.


So it remains to be seen. For my part, living in Notting Hill, Oxford Circus is still my most geographically convenient store (except High Street Ken, but who shops there?). But should this new Knightsbridge Topshop be able to maintain a shred more dignity than its Central Line sister and become less of a zoo on weekends, I could be turned. Let the Topshopping begin!

 

ground floor

 

 

Makeup on the ground floor

 

 

 going down...

 

shoe heaven in the basement

 

Lower ground floor

 

going allll the way up

 

Boutique on the first floor

 

Kate Moss for Topshop--first floor

 

 

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written by...

Kristin Knox

www.theclotheswhisperer.co.uk

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